Pizza Hut and IMC: Becoming a Multichannel Marketer” Task: ” Pizza Hut and IMC: Becoming a Multichannel Marketer” What kind of Web site is PizzaHut. com?
The PizzaHut. com website incorporates several features geared towards providing the customer with a high sense of consumer experience as well as engagement. PizzaHut. com is a web site that employs a high level of Integrated Marketing Communications Systems in an effort to engage its clients fully. The main objective of this website is to deliver convenience and efficiency to Pizza lovers across the market. The convenience that customers derive from this site enables them to develop trust in the company thereby leading to loyalty in the company’s products and services. Customers engage personally with the company through making their orders online.
As such, they can specify the exact requirements of their order, i. e. the color, flavor, taste and type of the Pizzas they want through the online platform, just as simply as making an order at a brick and mortar restaurant. This web site enabled PizzaHut to transform significantly from operating as a Quick Serve Restaurant (QSR) to an elevated online retailer providing convenience and efficiency to its customers. Once the customers make an order through the PizzaHut. com website, the company takes upon the duty of delivering their orders at their preferred premises within the stipulated times (Butler, 2012).
How does PizzaHut. com incorporate the seven Web site design elements?
Several elements of website design exist that a company should incorporate in order to make its website a success. As such, PizzaHut. com also had to engage these in developing its site. These include the website context, the website content, the website customization, the website communications, the website commerce, website communities on site, and the website connection designs elements. PizzaHut. com incorporates all these elements in a great deal. For instance, the website context provides its customers with the ability to make online purchases and order without necessarily having to go to the restaurants. The website content is rich enough to enable the customers make an informed purchase, i. e. includes offers of the day, special deals and promotional campaigns hosted by the company.
Website customization enables clients to customize their orders according to their tastes and preferences, such as express checkout and movie night offers. In addition, website communications come with ease of using the site, i. e. its color, style and appearance, thereby enabling shoppers to do easy shopping. Website commerce supports the business wing of the company enabling shoppers to make purchases through various applications such as on Facebook, on twitter, on iPhones and through WAP sites. We site connection enables shoppers to link the website with other online sites such as social media sites, whereas the website community enables the company to create a following from its customers (Hartley, Kerin & Rudelius, 2013).
How are choice-board and personalization systems used in the PizzaHut. com Web site?
Choice boards and personalization systems enable PizzaHut. com website to provide to its customers the preferred customer value and convenience they require while shopping. In addition, this efficiency generated from these two systems enables the customers to trust the company and become its loyal customers, hence assist the company in overriding its competition. Choice-boards enable the customers to make a choice on the exact type of Pizza they want, and even make specifications on what they like added. On the other hand, personalized systems enable the customers to make a personalized order from the company, such as through express checkout systems like movie nights. These systems enable the company to deliver customer value to its customers and upgrade their shopping convenience (Yunker, 2002).
References
Butler, C. (2012). The Strategic Web Designer: How to Confidently Navigate the Web Design Process. Ann Habor, MI: HOW Books.
Hartley, S. W., Kerin, R. A. & Rudelius, W. (2013). Marketing: The Core (5th Ed.). New York: Mcgraw-Hill.
Yunker, J. (2002). Beyond Borders: Web Globalization Strategies. San Francisco, CA: New Riders.
