An intended purpose of sending this marketing plan to establish a business relationship between APL Group of company and Building Material Corporation [BMC] also Existing Red Cross [SLRC] Network to promote Renewable Energy Solutions and building materials to Sri Lankan market. Sri Lanka currently shows a huge enthusiasm towards new technology as a direct result of ever increasing development of infrastructure as well as electricity demand.
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We are in a position to provide a full range of supply and services to enter Market for the products via BMC and SLRC Network. We invite join us together to make a business relationship with us to promote the products. Especially our plan is to provide full range of solar energy solutions, LED lighting solutions, cement items, tiles and roof materials. We promise that we will provide finest business promotion and supply as much as possible by our self, In order to ensure a successful Business, a range of activities recommended, brief description of promoting products mentioned below, for each and every process there is an ideal strategy presented. Market Research Having defined the concept, we have done a survey about the existing market before launch the product. We had a look at below factors, It helps us to enhance the concept, quantify the market potential and identify important sellable features for the product; conclusion of research mention below, Products of similar concept currently on the market, suppliers of similar products? * The products which we plan to supply is already available at existing market, to get success we should provide quality products with low price also there should be a good after sales service is needed.
| How and to whom are products being promoted, distributed? * Sales promotions can be done by several ways such us advertisements, presentations, door to door leaflet distribution, creating awareness and mobile vehicle marketing campaign. Recruitment of internal community staffs with all three language ability is the good recommended solution specially for marketing. * Expecting distribution by using existing supply chains as well us establishing healthy distribution chain. | What is the potential size of the market? * Our business network allows to reach almost every customer who our products| SWOT Analysis Strengths• Well established organization, having show Room facilities at the area are we looking for.• The team has sufficient experience and Skills to operate business.
top level management is knowledgeable in business Management • Good existing customer relations. [via red cross project] and Customer confidence May good because of government organization. • Systems are modular, proven technology With low operation and maintenance| Weaknesses • don’t have a good marketing staffs especially with all language ability at the areas we are looking for. • Systems have high capital ; amp; transaction cost. • high transportation cost and maintenance cost| Threats * Some companies who is financially and politically strong May Enter the industry.
Well establish companies in particular area’s may enter to the market * Brokers between us and customers may increase the price. | Opportunities • Increasing demand for the services, day to day development shows huge market is Available for next few years in particular area, * Red Cross plan to build another 4000 houses before December 2012 and 793 already completed. * More than 16, 000 houses need be build by organizations such as UN, SLRC, etc…. * Huge construction works ahead on Jaffna * Materials are available unlimited. • Sunlight is available in predictable & Sufficient quantities. | Work PlanTo accomplish the steps outlined above, the work plan is detailed below.
* Development of a show room with a prototype product display within the area’s of marketing… * Recruitment of the suitable marketing persons and provide training within internal community using appropriate procedure. * Make district level awareness programs.
* Make Mr. Divaratne to send letter to GA, through that send letters to DS. * Make field officers to meet our marketing staffs at least one time for week and make them updated every time. * Arrangements of transport facilities, workings spaces and provide proper training and other processes for employers. Supply the leaf lets and demonstrations via BMC Network * Use both BMC and Red Cross Network for supply and marketing of materials.
* Categorize ideal customers and analyses for their impression of the concept of the new product, expected demand, required features and deliver. * publish free Brochures and leaflets * Advertisements in targeted publications * update website frequently * Distribute personal letters and direct mail campaigns * Free demonstrations / Free-trial o? ers * Identify ideal marketing approaches and execute. What APL can offer you? We offer the most competitive rates and the highest quality of services in Sri Lanka, because we are a customer oriented company, with an extensive range of high quality products Fast and friendly customer service is our highest priority. This is APL’s commitment to customer satisfaction. A commitment you can count on day in and day out. Contact us: APL GROUP OF COMPANY No 104, Dharmapala Mawatha, No 5, Kandy Road, Colombo – 7 Kelaniya Hotline: 0718 8878777/ 0718 643 683 Tel: 0115 663 355 Fax: 0112916666 www.
aplgroups. lk, Mail us:[email protected]lk