This report provides information about Scotia Airways, small, private airline based in Glasgow. It pays attention mostly to the management side of the company highlighting major strengths and weaknesses while offering some explanation for observed changes. This report will contain also recommendations for control strategy, outline of company’s stakeholders and explanation of Open System Theory. Illustrate the relationship between organisational goals, objectives, and policy and justify their contribution to the effective management of Scotia Airways.
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Organisational goals – the overall mission of a business that have been established by its management and communicated to its employees, the main goal of an organisation is to expand it within 5 years Organisational objectives – typically focus on its long range intentions for operating and its overall business philosophy to achieve the organisational goal Organisational policy – a guiding principle typically established by senior management that is adopted by an organization to influence and determine decisions, example of the policy to consider is health & safety policy
The relationship between those three principles is that to achieve one, the other is needed. Organisational goal can’t be acquired without few smaller objectives where those can’t be gained without relation to the company policy. Consumer goal: ‘ to provide exceptional value for money, unparalleled comfort and convenience to its passengers’
Product goal: ‘ to mark its international presence, by introducing flights to major European tourist destinations’
Operational goal: ‘ there has been an increase in staffing levels, and increase in budgets and an increase in capital investment’
Secondary goal: ‘ the company is very much regarded as a family-style business and has established a range of suppliers and clients that are seen as the extended family’ Explain the nature of Open Systems Theory and apply it to Scotia Airways.
Open System Theory is a system that connects to and interacts with the environment by receiving inputs delivering outputs to the outside. They have porous borders, which allow interaction across its border by which new information and idea are easily absorbed, which enables the integration and dissemination of viable new ideas. Therefore they can quickly adapt to changes in the external environment on the system, the system also has an impact on the environment. The open system is more likely to survive because it aids the growth and serves its parent environment.