Protecting your intellectual property marketing essay

In this assignment I am looking at profitable organizations which have main objective is profit maximization. I am going to look at this in the context of starting a small firm. I will be looking at the problems and requirements when aiming to begin a business either in the tertiary sector call Dominos Franchise I will future explain that why plan is important for business? Also I will write about types of businesses, sectors, of businesses and I will talk about some businesses, Market analyzing and mission and vision statement. I will use resources such as books, videos, web site and newspaper to spurt my point of view also I will put some information about Dominos Pizza in index .

1. Introduction

In this assignment I am going to write about the business plan and may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better. So what do I will include in a business plan, and how do I put one together? Simply stated, a business plan conveys business goals, the strategies use to meet them, potential problems that may confront the business and ways to solve them, the organizational structure of business (including titles and responsibilities), and finally, the amount of capital required to finance venture and keep it going until it breaks even. Also I will explain business types and sectors. My business plan will be Dominos Pizza franchise. I will make one presentation and report on this task and I will explain it to my backer supporter, I will try to convince him/her to invest in franchise.

2. Business Definition

Business is an economic or financial activity, which is associated with permanent and regular production and sharing of goods and services for fulfilling human needs . Stephenson defines business as, ” The regular production or purchase and sale of goods undertaken with an objective of earning profit and acquiring wealth through the satisfaction of human wants.” According to Dicksee, ” Business refers to a form of activity conducted with an objective of earning profits for the benefit of those on whose behalf the activity is conducted.” (KALYAN CITY LIFE, 2011)A business plan is the arrangement for the business, clarifying that what it exists, for and what products, services it provides to society.” Rebecca Jones wrote in Information Outlook. ” A business plan is a roadmap for the organization, showing the destination it seeks, the path it will follow to get there, and the supplies and wherewithal required to complete the journey.” almost every succeed company needs a business plan. Due to Lack or upland of proper planning is one of the most frequently cited reasons for business failures. So business plans helpful for companies identify their goals and objectives also provide them with channels and strategies to reach those goals. (Reference for Business, 2012)There are main three types of business one primary, secondary and Tertiary. Extractive (primary)Manufacturing (secondary)Services (tertiary)

3. Deferent Types of Businesses Sectors

We have three type of businesses sectors one is public sector 2nd is private sector and 3rd is voluntary sector/ non profitable but I will discuss about private sector.

3. 1 Public Sector

Public sector can be defined in the different way, Public sector in owned and run by the Government for the people. Government collect money by taxes and this money are used to finance most of the public sector. Central or local government or public corporations are Involves. The government makes all decisions in this sector Shareholders have LIMITED LIABILITY. A board of directors run the business and must have the words public limited with the company name or letters ” PLC”. Accounts must be published. Main aims of public are to use recourses well for the benefit of the community. Some example is Royal Mail in the UK and BBC TV channel.

3. 2 Private Sector

A company owned by at least 2 shareholders and shares are sold privately. Profits are shared with shareholders dividends and Shareholders have LIMITED LIABILITY. Private sector has a board of directors to run the business. Name must be end with the word ” Limited” or letters ” Ltd”. Private sector business are owned and run by private individual.

3. 2. 0 Types of Private Sector:

We have many types of private business but the most common are as bellow. Create by author.

3. 2. 1Sole Trader

Business of this sector has owned and controlled by one person Money is usually provided by the owner. This means that legally the owner and the business are the same. Sole trader has unlimited liability. There is not much legal paper work. Funding for business will be from owner side, banks, credit card, and bank overdraft. Power and right will be on one hand, profit will on one share low VAT and tax.

3. 2. 2 Partnership

When 2 or more than 2 people running a business which aims to make a profit is called partnership. The maximum number of partners is usually 20. Money is provided by partners. They are easy to set up but may have a Deed of Partnership and will share their profit and loss according to their agreementThey are unincorporatedEasy to startFunding is same like sole trader also from partners.

3. 2. 3 Franchise

It is an agreement between a franchisor and a franchisee and allows the use of a business name to franchise. Franchisee must provide the money to start their business and franchisor provides materials, training and advice. Franchisee must make regular payments to the franchisor. Main aims of private sector are profit, growth, increased market share and maximize sales.

4. Legal requirement

For a new business you should know the legal requirement of the business and must register the company companies’ act 2006 in the UK. For example the business should be legal and register with company registrar. If the business is partnership then must submit partners all agreement paper with registrar without registration of the company no one can start the business in the UK. 4. Legal requirement

For a new business you should know the legal requirement of the business and must register the company companies’ act 2006 in the UK. For example the business should be legal and register with company registrar. If the business is partnership then must submit partners all agreement paper with registrar without registration of the company no one can start the business in the UK.

5. Funding Options

For business funding is the most important fact without money no one can start business and fund will never have enough, so shortage can be serious at first stage. Depending on the structure of Business, business will have different sources of funding or finance. Some resources are: Loans from Banks and Financial InstitutionsShareholdersSome banks provide our draftSome time government provide loans for some business such in Pakistan for agricultureSale sharesPartnersSome other resources are shareholders and partners, depending on the organization legal structure of firm.

6. Health and Safety

This is very important for every organization to provide save environment to employees and to customers. Human always try to work in safe area also look to the local society are the happy from your business and work or not. In the UK it is illegal if you not provide safe environment

7. Protecting your Intellectual Property

IPR main benefits are to save the company products and services from your Oppositions or competitors and prevent unauthorized users and action. If you have branded an only one of its kind product then you must patent it. This means registering the manufactured goods and its design to put a stop to others from doubling it. If don’t, then the competition can just ‘steal’ the product design from you, and will cost you a lot. Example of a patent shielding a firm from any more business copying its product was when apple clime that Samsung copy their product and the court still on process for more detail (http://news. cnet. com). Patenting is an expensive or valuable, though, and it must be done correctly. So IPR is very important for a company to register other hand it will cost a lot to the company.

7. 1 Trademark

A trademark is a brand name. A trademark includes any name, word, sign, device, or any combination, used or intended to be used to identify the organization such as MacDonald, HP computers, coca cola. trademark-symboltrademark-lawisgreekThe pictures adopted from http://www. bitlaw. com, Last access (12/12/2012)

7. 2 Copyrights

Copyright is the ownership of the of Intellectual Property (IP) The select right to make copies, and otherwise exploit a literary, musical, and artistic work, even audio, printed, video. It should register under copyright law act January 1, 1978, is protected for the duration of the author or inventor and for 50 years period of after his or her death. For example Adam Smith is the right person for his book Wealth of Nation no one can write this book or print it by other name. (dictionary, 2012)

7. 3 Industrial Designs

Manufacturing Design is concerned with all the human being aspects of machine-made goods and their bond to people and the environment. The designer is responsible for these products and their impact on society and nature. (design. ncsu. edu, 2012) Such as apple I pone 5,

7. 4 Patents

The protection a person or a company a new product or way of doing something by stopping anyone else from copying or using it for a particular period of time. For example any Madison formula.

8. Contracts

An agreement between two or more parties to avoid the future problem and it is written and enforceable by law. For new business you have to sign many corrects like with Employment, Shareholders, Agency, Vendors, with other business, banks and financial institutes. Every things should be clear and must be Confidential also it must include Term, Confidential information, representations and warranties, indemnity, limitation of liability, assignment protection of intellectual property.

9. Insurance

Insurance is a protection against loss that could be happen or may not happen and client mean business have to pay sum of money (premium) to the company to prevent huge losses in the future. Insurance is a safe guard of property, damage or lose that involves making payment in the form of premiums to insurance company in the reward insurer will liable to pay sum of money if any loses according to agreement. ( Corporation Corporation Ltd, 2009)

10. Mission statements:

Mission statements are targeted at external and internal stakeholders its means that the statements must be suitable for a wide range of audients or readers. A mission statement is an idea or ‘guiding hand’, which provides a shared direction and focus for the firm internally so its mean that mission statement is meant to encourage and motivate everybody. The mission statement should: Show the direction and aiming that the business to head inGive some sort of statement of success -what the business wants to do and achieveClassify the way in which the business is aiming to develop over a period of timeAllow the business to use the mission statement for the growth of specific goals and objectives to reach their aims. these should be relevant for all levels of the organizationProvide inspiration to employees to work towards achieving the goals and objects or vision set out by the statement. (mindtools, 2012)

11. Vision statements

While a mission statement shows the way on which a business wants to head now and is of immediate relevance to all stakeholders, a vision statement is a more common statement looking at where the business or organization wants to be in the future. A vision statement essentially outlines what a company wants to be in the future and it may well be related to some sort of future outcome. (mindtools, 2012)http://www. diffen. com/difference/Mission_Statement_vs_Vision_Statement access date (16/122012)

12. Market analyzing

Market analyzing will assist to the business and some benefits are belowUnderstand the market and give you a bug pictureAttract the customers and beat the competitorsMarket sizeWho is your customers and who is your competitorsWhat customers needBest way to understand the market is market research. Market analyzing will help to understand the market and give you a big picture to you organization by analyzing the market will understand the behavior of end users and will beat the competitors because you know that what customers wants. Market research will give lots of information about the competitors. Try to make the products different from your competitors and this different will stand the business out from crowd and for competition there are three main things are very importantQuality issuesCustomer servicesHigh price

12. 1 Segmentation Customers

Its mean grouping of customers by their age, gander, stander, location by segmentation will easily target the customers so we can segment it byDemographic ( how old they are)Socio-Economical (who much they want to spend )Geographic ( where the live )

13 PEST Analysis

It is very important for a new business or an organization it’s men that be considers on environment before pith the business.

13. 1 Political Factors

The political situation will also affect your business because if policies are not stable it will not good for a new business to invest money in bad political environment. If government is socialist then perhaps there is a policy to tax more and to invest in the public sector. On the other hand if you have a more conservative or Republican government then the free-market is left to take control, taxation is less and there is often a smaller public sector. Some important factors are Political stabilityTaxation lawsEntry mode regulationsTrade regulationsPricing regulationsAntitrust lawsEntry requirementsTariffsEmployee wages and benefits (Writing a Writing, 2011)

13. 2 Economic Factors

Economic factors are those which have a direct impact on the capital loss of organizations and purchasing power of customers. Inflation, Exchange Rates, Rate of unemployment, Literacy Rate, Effectiveness of financial institutions, Efficiency of free market Quality of infrastructure, Interest Rates, Business Cycle, Stability of currency, Skill level of employees, Economic Growth and Income distribution are the main factors of the economic factor. High rate of exchange, interest or inflation will make you product expansive and it will cost more to borrow. (Writing a Writing, 2011)

13. 3 Social Factors

Social factor is most important for a business. Some societies don’t want some businesses in their society like in mostly Muslim country don’t lie to sale alcohol also some product we can’t sale to every age like cigarette not allow to sale under 18 in the UK. And so many things more likeAge distributionAttitude towards health and environmentEducationLeisure activitiesAttitude towards careerChanging lifestyleGender Role

13. 4 Technological Factors

Technology will help to reduces costs, leads to innovation and improves quality. It can help customers as well as the organizations providing the products. Technological factors are including: Rate of technological innovationRate of obsolesce of technologyTechnological developmentNew technological platformsDiffusion of technology (Writing a Writing, 2011)

14. Planning a new business

For this section I have a profitable business plan and I will recommend a Dominos franchise which is much better than other businesses. Business franchising is one of the safest and most risk-free ways to start up and run a successful business if we start a sole trade business or partnership business it is very difficult for as to compete with big business. So there is a big chance to failure of the business. We will run business under the banner of an already established business I mean Domino’s Pizza. We also take advantages of their brand, ideas, operating techniques and much more which already tested and tried. Brand name we can use Domino’s pizza is well know brand in the market and have much demand in the all over the globe. Dominos start in the UK in1985 ns open a first store at Luton. Since they have continued to increase the store and build their reputation as a premium pizza delivery. Their main object is to produces quality, people, image, safety and the service provide to each customer. Their aim is to have 1200 store in the UK and Ireland by the year 2012. As at the end of 2011 they have 688 stores and 135 franchisees in the UK and Ireland so it’s mean that with the time dominos going more popular in the UK. Our total investment will be in first year £400000 with VAT. So after one year we can claim back VAT £35000 and out annual income will be approximately £50000 so it means that approximately £85000 we will get back. Within three years will recover our al investment. Some advantages are from which our business can bonefishes. We’ll Make More Money? Less Likely To FailSupport and SecurityBusiness RelationshipsSimpler Business FinancingA Known BrandAn Established BusinessWe can use their good well and brand which are well known in the society.

14. 1 Capital investment

For Domino’s pizza franchise total investment is £290000 + VAT approx total £400000. (VAT will claim back after one year)Constriction cost (shop fitting and project management fee) approx £130000Equipment cost approx £ 80000Legal/ Planning / Architectsapprox £17000Opening cost approx £ 25000Fees (training feesapprox £ 45000Total approx £ 290000 + VATMore detail information available in indexIt is send by Dominos on 10/12/2012.

14. 2 Funding

In assignment question the say that don’t worry about money but any way in case we face to the shortage of funding we can use alternative way like loan from banks, bank overdraft, credit card, and loan from financial institute. But HSBC bank is providing some offer to Dominos franchises just we have to pay £130000 to franchisor at the beginning the rest of the amount which £ 200000 will pay HSBC bank for us and we will pay to the bank in the shape of installment on base of weekly sale. This is very good for us.

14. 3 HR and Training

In one franchise approximately 25 jobs we can create so we will advertise it in local news paper and we will select right candidate for training. After the selection we have to do contract with our employees for minimum 2 years. When we select right people for the job then we will send them to training to training department which is in Melton Keynes for 18 days. When the 1st bench gets train after that we can start our business.

14. 4 Supply Material

According to agreement with domino’s pizza franchisor they will provide all material on base on demand. We can’t buy product or material from other organization and will sale under the Domino’s brand.

14. 5 Promotion

As we know that Domino’s Pizza organization is famous our entire globe also in the UK and we see their promotion advertisement on TV, News paper street boards, also on social media. So we have no need to pay on the advertisement only we can do leaflet in around area. All menu and offer will fixit from the main head office.

14. 6 Sale or Profit

Last year survey the average weekly sale was approximately £15500 + VAT. So it’s mean that our sale will be around £10000 to £15500 + VAT. And our weekly cost will be 85% to 90% off all weekly sales and our income will be 15% to 10% of total weekly sales. Annual income will be approximately £ 55000 to £80000 with VAT. Next picture will explain more clear this document available in appendix.(From Domino’s on 10/12/2012)

14. 4 Contracts

Contracts will be sign with franchisor it’s represent the agreement and terms of trading between franchisor and franchise. All rule and regulation will explain clearly. Also we need to sign contract with employees too.

14. 5 Health and Safety

At work place we have on health and safety manager at all time and dominoes also have their health and safety officer and they will check regularly. First aid box should be available and first aid officer must it work all the time, fire extension at store also important.

14 . 6 Food hygiene regulations

The most important food hygiene legislation that applies specifically to food businesses is:•Regulation (EC) No. 852/2004 on the hygiene of foodstuffs•The Food Hygiene (England) Regulations 2006 (as amended) and equivalent regulations in Scotland, Wales and Northern IrelandTogether, these set out the basic hygiene requirements for all aspects of your business, from your premises and facilities to the personal hygiene of our staff. They also include temperature control requirements, and the requirement to put in place ‘ food safety management procedures’ and keep up-to-date records of these. More information we can take free form contact the environmental health service at your local authority

14. 7 Mission and vision statement of Domino’s Pizza

Their mission, vision and value are our mission, vision and values

Vision statement

The vision of Dominos Pizza is being the number one in Pizza and the number one in the people

Mission Statement

The missions of the Dominos Pizza mainly based on sell more pizza and have fun


Some of the Dominos Pizza values areTreat as you’d like to e treatedProduce the bet for lessThink big and growWe are not ordinary, we are exceptional


From above discussion it is clearer that planning is very fore a business. Without planning no one can achieve their goals effectively. Also invest the capital on the right business because everyone wants to invest their money for profit and other important thing is we should do business on legal way. For a success business man you have to create image in the society like Apple, MacDonald and, Dominos. For competition keep the product unique and good customer services so price not this much important like apple they keep their product unique and provide best customer services so people like to buy their product. Policies and procedure should clear to employees and customer. Health and safety environment provide to employees and customer. Franchise is more profitable the other business because we can use their logo, trademark also it is well known in the market.