Products X and Y are advertised in very different ways despite being similar products. Analyse the ways in which each product is advertised and say what the differences between the two tell you about their intended brand identity.
All types of companies use media to advertise and promote their products. Media has developed vastly over the years, firstly from posters and radio to the television and internet.
A good advertisement is made up of many things such as how the makers used colour, whether they have used the appropriate music for the scene and a good use of emotional intelligence. The term target market means: who the product is trying to be sold to. The term ” brand identity” means: how you want the consumer to perceive your product.
The Galaxy advert is humorous and less immediate impact than the skittles advert. Its got just as much impact as the skittles advert but in a completely different way, because the Galaxy is from a television and the Skittles advert is a poster.
The Galaxy advert is effective because it could make the audience laugh as well as showing the product. The Skittles advert is effective because it has more immediate impact, it is colourful and it shows you the product, its punchy and gives the consumer what they want to see. I think the product would be advertised in a mixture of television and posters so that more of the public will become familiar with the product. Using bus shelters and cinemas would be a great place to advertise these products because people generally like to buy food at cinemas, also at bus stations because people generally have to wait around for a while until their bus arrives therefore giving them time to read posters.
In the Galaxy image there is a hand holding the product. It also shows the products wrapping which is gold to show that galaxy is luxurious. The hand is a woman’s hand to show passion.
The hand holding the product is to entice the consumer to buy their delicious chocolate. The gold wrapping is shown in the picture so that the consumer knows that the product is luxurious and good quality produce. The woman’s hand is used to show their passion about chocolate because women are generally quite passionate about things they like.
Product two shows bright colours, bold in your face text, the bright packaging, it also has the slogan and it also has a humorous slogan.
The bright colours are to signify that when you eat skittles everything is good and happy. The ” in your face” text is used so that it really grabs your attention to make you think ” wow I really like this product”. The bright packaging is used for almost the same thing as the bold text- to stand out in a crowd, to be seen over other advertisements. The slogan says ” hear the rainbow, taste the rainbow” in doing so it is appealing to a wider range of our senses, not just taste and sight. The slogan is also used so that people can remember the product. The humorous quote ” if you filled all the worlds’ maracas with skittles no one would ever know.” Is there to entertain the reader of the advertisement and reminds us of the sound of maracas and the sound of the skittles in the packet.
In my opinion I prefer the skittles advert because I think it has everything a good advertisement needs, for example, it has the bright outstanding colours, the big bold writing, the humorous quote and the slogan all in one compact simple design, it’s easy to read and shows you what you’re buying and has a lot of immediate impact.