A Health Campaign Against Sexually Transmitted Diseases


The most essential element in the planning process of a public health campaign is a specific purpose. A campaign purpose determines the goals, the objectives, and the plans of a public health campaign. Finance is crucial in ensuring that a public health campaign remains sufficiently funded. Nonetheless, social stigma can really frustrate the assessment of the youth STDs campaign.


A public health campaign is a pragmatic process that requires the public health campaigners to have an in-depth understanding of the several factors that influence the outcome of the campaign (Westmaas, Gill-Rivas, & Silver, 2006). Public health workers, who are willing to plan a public health campaign, must understand the most efficient elements of the planning, the aspects that influence the campaign process, and the elements that inhibit the planning process (Eriksen, 2005). Hence, this essay provides a description of the most valuable element of the planning process, an essential planning factor, and a possible inhibiting factor in a desired youth campaign against sexually transmitted infections.

A Valuable Element in the Planning Process

A public health campaign is solely a plan that creates awareness about a certain health program and its imperativeness. The valuable element of a health campaign is the campaign purpose (QuitNet, 2011, para. 1). During the campaign planning process, the purpose of the campaign is the one that determines the strategies to employ, the decisions to consider, the programs to incorporate, the actions to take, and the implementation process to adopt. According to Eriksen (2005), a campaign purpose enables the health workers to establish the critical issues and address the campaign goals and the objectives.

Finance as an Aiding Factor in the Campaign

An unsponsored program may not succeed. A facilitating factor, finance, facilitates the planning and execution of a public health campaign (Sorenson, 2003). The financial stability of a campaign program determines the effectiveness of the associated plans of a campaign, such as the public forum initiatives, the media campaigns, verbal campaigns, and other essential strategies (RE3, 2011, para. 2). A campaign against STDs contains broad schemes and plans that occur throughout the initiation stage to the implementation stage. Resnick and Siegel (2013) state that finance helps the campaigners to organize and fund the marketing plans and the communication strategies that facilitate an effective health campaign.

An Inhibiting Factor in the STDs Campaign

A health campaign about STDs requires an appraisal system that will assess the gradual effectiveness of the initiated plan (Virginia Department of Health, 2011, para. 1). An inhibiting factor- social stigma may affect the progressive assessment of a campaign. Stigmatization concerning STDs may never end as long as the victims consider the infections to be life threatening and socially distressing (It’s Your Sex Life, 2011, para. 3). The final strategy of a health campaign is assessment, which requires the healthcare officials to take field surveys. According to Sorenson (2003), social stigmatization may affect the outcome of the assessment process that would require compliant STDs victims to participate.


A public health STDs campaign is a demanding process governed by a specific purpose or a specific aim. The campaign undergoes several pragmatic phases that require effective marketing plans and communication strategies. The planning process of a public health STDs campaign requires an understanding of the factors that facilitate an effective planning procedure and the factors that inhibit a successful planning. With a sufficient financial support, campaigners can plan the STDs campaigns with ease. However, social stigmatization and social attitudes among the youth can be impediments to a successful monitoring process of a public health STDs campaign.


Eriksen, M. (2005). Lessons Learned from Public Health Efforts and Their Relevance to Preventing Childhood Obesity. BMC Public Health, 1(2), 1-25.

It’s Your Sex Life: Why consent matters. (2011). Web.

QuitNet: Wyoming Quit Tobacco Program. (2011). Web.

RE3: About Us. (2011). Web.

Resnick, E., & Siegel, M. (2013). Marketing Public Health: Strategies to Promote Social Change. Burlington, MA: Jones and Bartlett Learning.

Sorenson, S. (2003). Funding Public Health: The Public’s Willingness to Pay for Domestic Violence Prevention Programming. American Journal of Public Health, 93(11), 1934-1938.

Virginia Department of Health. (2011). Quit Now Virginia. Web.

Westmaas, J., Gil-Rivas, V., & Silver, C. (2006). Designing and Implementing Interventions to Promote Health and Prevent Illness. Web.